Mendelian
Mendelian is an advanced search engine for rare diseases, at-home genetic testing, and the latest database for clinics and pharma.
Service
Digital Brand, Comms
Client
Mendelian
Industry
Pharma
Year
2019
Brief
Redesign the digital experience for both doctors and nurses, with an emphasis on democratic design and modern digital principles. Create a brand that feels approachable, calming and easy to use, yet professional and distinct within its category.
Response
A fully functioning platform, allowing patients to diagnose their symptoms through a series of on-boarding questions. A brand hierarchy that clearly illustrates Mendelian's product offering, and guides users through its platform with ease.
A digital experience
A fully inclusive experience that users could intuitively engage with and feel comfortable using. Customer journey flows were improved through use of illustrations and clear layout and illustrations.
User groups were clearly articulated through a series of illustrations to help guide them throughout the site without hesitation or distracting jargon.
Letting the brand speak for itself
The brand continues to be designed throughout printed literature, press releases, keynote decks and trade shows.
