Mendelian

Mendelian is an advanced search engine for rare diseases, at-home genetic testing, and the latest database for clinics and pharma.

Service

Digital Brand, Comms

Client

Mendelian

Industry

Pharma

Year

2018

Brief

Redesign the digital experience for both doctors and nurses, with an emphasis on democratic design and modern digital principles. Create a brand that feels approachable, calming and easy to use, yet professional and distinct within its category.

Response

A fully functioning platform, allowing patients to diagnose their symptoms through a series of on-boarding questions. A brand hierarchy that clearly illustrates Mendelian's product offering, and guides users through its platform with ease.

A digital experience

A fully inclusive experience that users could intuitively engage with and feel comfortable using. Customer journey flows were improved through use of illustrations and clear layout and illustrations.

User groups were clearly articulated through a series of illustrations to help guide them throughout the site without hesitation or distracting jargon.​
Letting the brand speak for itself

The brand continues to be designed throughout printed literature, press releases, keynote decks and trade shows.

UK Enquiries

​info@olivermurphydesign.com 

+44 (0) 7747 722405


​Mill House, Mill Lane, Cookham,

Berkshire, SL6 9QT

Japan Enquiries

yuta@factoriajp.com 

+81 3-6915-0941


​Factoria, 2 Chome-3-9 Nishiogikita,

Suginami, Tokyo 167-0042, Japan

© 2020 Oliver Murphy Design Ltd  

Company No 11300709  

​Registered Office: Telecom House 125-135

Preston Road, Brighton,

East Sussex, BN1 6AF (HMRC Only)

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🇬🇧 🇦🇺 🇩🇰 🇯🇵  I work with territories that influence my designs. わたし わ にほんご はなします 

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