CharterSync

CharterSync is the new revolution for air cargo charters. The only digital tool in the world that can locate and calculate suitable aircraft for immediate Go-Now charters in a matter of minutes, straight from any device.

Service

Brand, Print & Digital

Client

CharterSync

Industry

Aviation & Freight

Year

2019

Brief

Design an innovative brand system that introduced CharterSync to the aviation industry. The system had to be interpreted at scale and also on an app screen but feel relatable within its sector.

Response

A mature and digital native brand identity that reads as clearly on a an app icon as it does on the tail of a plane. The logo captures the time-critical benefit as well as aviation references through the use of a forward arrow created from a fuselage and wing.

A digital experience

The brand was developed across a fully informative website that helped on-board both Operators and Freight Forwarders into the service. Illustrations were designed to help break down the complicated platform into four simple steps.

A ‘graphic language’ and a set of ‘tone of voice’ principles were defined, in order for the business to communicate its new innovative approach to air cargo.​
Simplifying a complicated proposition

The brand had to feel unified across all areas of advertising and communications, whether digital or in print. Two colours helped distinguish between both user groups. 

"Working with Oliver has to be one of the best business decisions we’ve made since we started our company. From the start, he understood what we were trying to achieve with our brand and vision. 
Having patience and creativity in abundance, he is not afraid to stick to a strict deadline, and it will always be an exciting moment when he reveals his designs."

-  Ed Gillett, Director

UK Enquiries

​info@olivermurphydesign.com 

+44 (0) 7747 722405

Japan Enquiries

yuta@factoriajp.com 

+81 3-6915-0941


​Factoria, 2 Chome-3-9 Nishiogikita,

Suginami, Tokyo 167-0042, Japan

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Company No 11300709  

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Preston Road, Brighton,

East Sussex, BN1 6AF (HMRC Only)

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🇬🇧 🇦🇺 🇩🇰 🇯🇵  I work with territories that influence my designs. わたし わ にほんご はなします 

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