CharterSync
CharterSync is the new revolution for air cargo charters. The only digital tool in the world that can locate and calculate suitable aircraft for immediate Go-Now charters in a matter of minutes, straight from any device.
Service
Brand, Print & Digital
Client
CharterSync
Industry
Aviation & Freight
Year
2020
Brief
Design an innovative brand system that introduced CharterSync to the aviation industry. The system had to be interpreted at scale and also on an app screen but feel relatable within its sector.
Response
A mature and digital native brand identity that reads as clearly on a an app icon as it does on the tail of a plane. The logo captures the time-critical benefit as well as aviation references through the use of a forward arrow created from a fuselage and wing.
A digital experience
The brand was developed across a fully informative website that helped on-board both Operators and Freight Forwarders into the service. Illustrations were designed to help break down the complicated platform into four simple steps.
A ‘graphic language’ and a set of ‘tone of voice’ principles were defined, in order for the business to communicate its new innovative approach to air cargo.
Simplifying a complicated proposition
The brand had to feel unified across all areas of advertising and communications, whether digital or in print. Two colours helped distinguish between both user groups.
"Working with Oliver has to be one of the best business decisions we’ve made since we started our company. From the start, he understood what we were trying to achieve with our brand and vision. Having patience and creativity in abundance, he is not afraid to stick to a strict deadline, and it will always be an exciting moment when he reveals his designs."
- Ed Gillett, Director