How can design help your business?
To some, good design is all about functionality - how well something performs in its context. For others it is less tangible - provoking an emotional response or action. The design process can address countless business problems on any scale, but should always consider the end user. I help businesses speak to their customers by addressing the following...
Stand out personality
Just being ‘different’ is not enough. Innovative ideas have to reflect consumer cultures and tastes in an ever evolving digital world.
Pluto: How do appeal to a new insurance customer?
There must be both clarity and consistency of message across all points of contact with the consumer.
Mendelian: How do you create a search engine for genes a joy to use?
There should be no deviation from the agreed brand design strategy as a result of ad hoc or piecemeal initiatives.
CharterSync: How do you create a coherent corporate brand identity?