I keep hearing directly from brand agency owners themselves that branding can't get results - it's too intangible... Something along the lines of: "Brand design is so amorphous and results and improvements to business are so subjective - but we do have a great unique process. Would you like our creds deck?". A process like every other agency! I mean it doesn't get any more vague and disconcerting. Who's heard this before? And who really cares about the agency process? As a re