Consequently smaller companies are very limited in space to convey what they do, to their potential customers. Hence why brands need to work harder to communicate their values and mission through engaging brand touch points (social, website, advertising and merch). So how do you make your brand work for your company size and budget? Well... There’s only so much time we have to grab a customers' attention on-pack and online. So be sure to engage them on your mission and values

What the hell is it then? What am I paying them for? Let me start by saying - designers absolutely are there to get the most out of your business's visual communication. However we often overlook that design is a process of questions and answers. A game or Marco Polo in terms of hypothesising a certain thought(s)/assumptions and testing it with your audience. Then iterating design options to find the best response. When did you last go through and A-B test with your brand? D