Forminimal is an architecturally inspired kitchenware range, designed by black+blum. Each item is designed from scratch with attention to user behaviour within its environment.
To direct the styling and identity of a brand new minimal, yet ultra modern kitchenware range inspired by architecture and designed by black+blum.
Working with the industrial designers, I directed a photographer and assistant to achieve a high end aesthetic that complimented the design language of the products. The photography would be used across designs for Forminimal’s digital and print media.
The aesthetic extended to social media with a considered set of images that helped promote the inspiration and values of the brand.